
This humorous piece by Nina Raines is making a point, and it is a point perfectly illustrated and reaches the heart of cynical advertising and profiteering, which we see every single day of our lives but don’t necessarily notice.

Two bottles of shower gel/shampoo stand side by side, one for him, and one for her.
For him: £1.99, man up, 17-in-one, scent – man blue.
For her: £6.99, smile! age gracefully (e.g. don’t age), with smile-more serum, special weight loss and boob increase formula, femme lady, be sexy and be the boss – don’t be bossy, extra virgin oil – don’t be a prude though, use before our other 15 products, promotes luxurious growth, unpaid domestic work 60% more, 12.8% gender pay-gap, scent – botanical inequality.

So there you have it, an articulate and powerful illustration of how we treat different genders as a society, and that there is plenty of headroom to make things better for all. Excellent and heartfelt work from Nina Raines.