On an advertising hoarding in North Street, there is this wonderful Losthills wheatpaste of Jake the dog posing as Yoda. The placement and writing make this piece just about perfect. I have said it before, that the placement of paste ups plays a major part in the impact they can have, and this one drew the attention of passers by, where others did not.
I am not sure who introduced the writing, whether it was Losthills or somebody else, but it sets the whole thing off really well, given the subject matter of the advertisement.
Losthills absolutely ‘nailed it’ at this Year’s Upfest, and I am looking forward to sharing a whole bunch more of his work in the coming months. Bravo.
Perfect. Maybe they should have hired him to do the original advertisement??
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