This is an unusual pice of writing from Ryder. I don’t think it is the writing itself that is unusual, rather it is the bare wood hoarding behind it. Usually a backwash is applied to make the piece stand out on a single colour. Not only does this piece ignore such things, it also spans around a concrete pillar.
Ryder is a fine Bristol writer, who I was slow to pick up on and appreciate, but I am a fan of his work now. This one does look a bit like a jelly though, all sort of wibbly wobbly, and the shading has a kind of electric/cosmos feel to it. Unusual.