These philosophical musings are a positive force on the streets of Bristol, and #DFTE has introduced an original way of presenting them. The picture frames give a sense of value and permanence to his words which without them would certainly be dismissed as graffiti/tagging.
‘Be good to yourself for no reason’ seems like sound advice to me and surely contributes to the positive mindfulness revolution supporting mental health. Perhaps #DFTE should be sponsored by the NHS to do this work nationally! I like the simple full caps font and slightly random orientation of his letters. From a communications perspective (it is my job after all) we would normally advise against any written communication using full caps as it is significantly more difficult to read, and often comes across as shouting, but the font he uses is soft and works well.