The first of this year’s Cheltenham Paint Festival pieces is from the tireless John D’oh with this clever Alice in Wonderland reference. As is often the case with John D’oh’s work, this piece is having a bit of a swipe at McDonalds and other corporate fast food outlets and the impact they have on obesity and poor health.
In this scene, a rather plump Alice is being tempted to ‘drink me, eat me, buy one get one free, go large for 30p, free soft drink with every large meal’. Seeing it like this in a Dinseyfication drills home the message rather well. Many more from John D’oh to come from the paint festival.
When these two get together, it is always a recipe for something interesting, rarely missing the mark. Sled One and Smak have collaborated on this wall before at least once and possibly many times, but this is an absolute peach.
The two have used a McDonald’s theme for this collaboration, using the corporate colours of the food giant. I confess that I find it a slightly curious brand to celebrate, but that is my snobby bias coming into play, which I am not particularly proud of. Sled One has incorporated some fries and bubbling cheese into his writing which is utterly sharp and brilliant.
Smak takes the fun a little further with a little slogan ‘the big Smak and cheese’… very droll. Again, this is a supreme piece of writing, so sharp and clean. A great coming together of ASK and RAW. I rather like the bicycle, which I had to keep moving out of the way, but it kind of goes well with the yellow of the piece. So good.