
This piece from Hire had me raising my eyebrows, in a good way, because it is quite unlike anything I have seen from him before. I would normally associate his work with quite intricate, spiky, angular letters, but here he has gone for something altogether softer and more fluid – to be honest I hind it a little disorientating. (Update – I am being particularly dense, the writing is, of course, by Sait Bare, which is why it is so different in style. I couldn’t see the wood for the trees.

The combination of letters and two characters works well, with a face on the left and one of his trademark rabbits (see, it is spiky) to the right. The letters have a traditional 3D drop shadow with black and red stripes. This whole thing looks like Hire is experimenting a bit, departing from his customary style, and that has to be applauded.













